TINYBOT VINYL
SUMMARY
We rebranded TinyBot Vinyl, an automotive vinyl wrap supplier located in Southern California. The business takes pride in providing some of the most unique colorways while partnering with expert vinyl wrap facilities, so we made a branding guide to match that.
Client
TinyBot Vinyl
Industry
Automobile Vinyl Wrap Supplier
Date / Duration
2021 / 2 months
Services
Discovery & Research
Logo & Brand Identity Design
Brand Style Guide
Collateral Design
CHALLENGE
Create a cohesive brand design identity that reflects brand values, update and redesign their brand logo to portray a personality relatable to their market audience, construct a brand design system to guide their outsourced design teams, and design marketing collaterals to hand out during expos and meet-ups.
OUTCOME
Massive spike in audience engagement via event attendance and social media platforms.
Increase in brand awareness on all social media platforms.
Cohesive branding with online presence and collateral.
Stronger grasp of brand positioning and connection with target audience.
The brand’s social media presence overwhelmingly skyrocketed through a drastic increase in following and audience engagement. Sales increased allowing international branches to open in 5 locations. TinyBot Vinyl is now recognized in the street automobile community internationally as well as domestically.
WHAT HAPPENED?
Expansion of the TinyBot brand into 5 locations worldwide.
40K increase in social media following on Instagram and TikTok.
300% increase in audience engagement on all social media platforms and newsletters.
Increase in sales demands resulting in an increase of 6 more events hosted by TinyBot each year.
IMPACT BY NUMBERS:
Strategy & Approach
Discovering the true TinyBot Brand
Over the course of a 4 hour discovery session with the TinyBot Chief Creative Officer, we surfaced the challenges the TinyBot team faced upon inheriting their brand assets vs creating them. During the discovery session, they decided to prioritized authenticity of character, brand values, and relatable visual appearance as opposed to merely having assets to fill in. This became the foundation and guide to making sure all future brand assets had a direction and strong source foundation.
Defining the Brand
After interviewing the Chief Creative Officer on the brand beginnings, we were able to extract what the brand meant to not only the internal team, but also the audience, and define the key traits of the brand. This allowed a concreate list of keywords to trace back to to define the brand’s personality, how it should look, and match the energy of the team.
Understanding the User
TinyBot Vinyl is a automobile vinyl supplier to an audience that takes pride in their personal vehicles. In contrast to their competitors, they have developed a trust with their audience by listening and offering specific colors that were requested. To understand what would be the needs and personality of their audience, we created unique user profiles that reflect the traits the CCO expressed about their audience. This allowed us to understand the what type of personality the logo mark needed to resonate well.
The Brand’s Positioning
Understanding what the vinyl wrap process meant to the automobile enthusiast community helped define the positioning in which TinyBot wanted to represent: “Giving the community the tools to explore the enthusiasm.”
Brand Refresh
Giving the TinyBot Logo a Refresh
The TinyBot logo stood the ages since their beginning, but lacked a character personality to resonate with their audience. We took the enthusiasm we discovered in the audience and manifested it by giving the robot character a facial expression that represented a more urban explorer. We then created the logo to be in a scalable form to work across a variety of applications and sizes. The typeface was also updated to a modernized type that can be used on all collaterals and marketing material and compliment the “bot-like mechanical” characteristics.
Brand Implementation
Crafting the Brand Design Identity
With a new brand design system, refreshed logo, and deeper understanding on the market audience, we were able to create and help guide the TinyBot team in creating collaterals for all marketing materials and events. The brand stood out of the crowd with the choice of a Maximum Red color and an easily identifiable logo mark.
And then the results!
The TinyBot brand became one of the main sources of vinyl wrap for auto enthusiasts. The brand’s awareness grew so big that popular influencers started to get involved with the brands colorways and Tinybot began to branching worldwide with 5 international branches.
The brand’s social media following grew tremendously with currently 50,000+ followers and growing! With more unique colorways continuously gaining fame for the Tinybot brand, this rebrand lead to a new age and direction for expansion toward taller heights.
